Determining and expressing your corporate DNA.

Corporate DNA

Every company has its own DNA. A set of characteristics, habits, rules and energy. All these characteristics combined are what makes your company one-of-a-kind. This includes the unique features of your business, mission and culture, but also the core values and how you present yourself.  

Important to determine

We help you to establish your corporate identity.

Your business DNA determines how your company will be seen and how the company will be remembered. And, just like your own DNA, corporate DNA will be unique for every company. It is important to have a well thought out and suitable corporate identity for your company as it serves as the basis for all your expressions. Expressions which are not just directed at your customers and stakeholders but also at your own employees. Your corporate DNA also provides answers to questions such as, who are we? What do we want? And, what can we do?

Company pride

It is important to remember that your employees play a significant part in determining your corporate identity. They too influence how customers experience your company. Corporate DNA is not just an expression of the company’s identity but also includes expectations for employees, and in turn, what they can expect from the company. It is a shared effort which also provides employees with guidance, clarity and pride.

Basics of marketing

Your company DNA doesn’t just communicate your company’s philosophy or culture, but it also tells something about your behavior, way of working and presentation (experience, passion, innovation, accessibility etc.). Your corporate DNA is reflected in the communication tools you choose and influences which customers you attract (see marketing statements).

Way of working

Therefore, your corporate identity is indispensable for your business strategy.

Corporate DNA must be well researched and documented, it is an important part of your company branding. We help you develop and narrow down your corporate identity so that everyone within the organization will recognize it and carries it out.

We take care of your marketing

Marketing is a vital element for every company. Your products and services may be amazing, if only your existing customers know about this you will become vulnerab

Read more

Growth is never by mere chance; it is the result of forces working together.

Founder of JCPenney - James Cash Penney