Insights

WHY MARKETING AND COMMUNICATIONS FOR A SECTOR ORGANIZATION?

Mockup: Behance

An sector organization has a large set of tasks. The biggest challenge for an industry organization is to stay relevant.

Do members and politicians find the organization to be the means of connecting with each other?

Much of the organization’s work takes place out of the sight of members. Lobbying and mutual coordination, for example. Yet it is very important to communicate about this clearly, visibly and attractively.

Make a complicated message as easy as possible.

The most important thing we do for our clients is to “flatten complex information“; make difficult things easy. Getting the message to the receiver in the most understandable and attractive way possible.

Because we analyze our clients’ sectors, we are able to think along with them about the content of the communication.

SCHIET JE MET HAGEL, OF

SCHIET JE MET SCHERP?

Before we really get to work, we delve into the market, the challenges and the customer’s biggest problems. Which players are there, which different sales channels, what does the customer need to consider. Only with knowledge of our customer’s environment are we able to really help.

With our clients, we analyze their goals and look at how they should design marketing and communications to achieve the goals.

We constantly test the chosen route with the situation in the market. It is very important to stay current, so we closely follow the trends in our clients’ industries. This helps to spot opportunities and threats at an early stage.

Attractive and accessible. Serving everyone in their own way.

We help sector organizations create a communication navigation system.

In it we describe which stakeholders, should receive which information in which way. Because you, as a trade organization, have so many different information target groups, each of whom you need to give his own message at his own level, this navigation system is of great importance.

From the communication objectives, the means of communication naturally follow. We see a website or a sector film as a means. Not as a goal.

See our brochure for more explanation of our working method.

BEKIJK BROCHURE

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