Mention the word “bucket list” to anybody and 9 times out of 10 you will hear a skydive mentioned. For others, we conjure up images of adrenaline junkies, daredevil type people with a penchant for danger.
A company stands for a team of people with a full set of complementary skills working together to achieve a common goal and shared rewards. A team becomes more than just a collection of people when a strong sense of mutual commitment creates synergy among its individual members.
Partners Network is a forward-thinking company who succeeds by unifying these mutual commitments from its team members, suppliers and customers, transforming them into assets.
Assets that sets the company apart from its competitors – Global expertise, international market knowledge and a vast network of people are just a few that creates the Partners Network’s Synergy.
The I’MPN (I am Partners Network) concept is aimed to translate this synergy of people working together to achieve a common goal and reminding that each and everyone of us is Partners Network.
Giraffes4Zebras provided an elaborate marketing plan to introduce and promote the I’MPN concept. With an appealing logo and house style, all marketing outings are brought together. With both printed promotion such as t-shirts and digital promotion (social media campaigns, website) the concept is spread.
For the campaign, Giraffes4Zebras made several inspiring movies, showing PN’s team members telling their inspiring stories. During the I’MPN events they ensure professional footage is made to use in the campaigns.
The face of the campaign is the Ukrainian skydiver – Maxim Karpenko. In skydiving, he found his thrill: jumping out of an airplane at 900 meters above the ground, whilst watching the earth slowly come closer to him.
Both Skydiver and Partners Network aim to be recognized as fearless but pragmatic. Calculating risks, planning ahead and doing their best are qualities which bring companies like Partners Network and people like Maxim together.
Giraffes4Zebras designed the gear for the skydiver, who will be jumping in a head down record attempt, herewith representing Partners Network’s image.
“Skydiving gives a feeling of being part of likeminded people, belonging to a team and the satisfaction of achieving goals together.”